Founded in 2000, the IdeaFestival (IF) is a world-class event that attracts leading and highly diverse thinkers from across the nation and around the globe to explore and celebrate innovation, imagination and cutting-edge ideas.

For 2009's event, Barry Wooley Designs was commissioned to consult on the marketing and planning of the event with York Management, as well as create the ambience and décor for the VIP Party at 21C Museum Hotel, The Venture Club Luncheon, The Taste of Innovation at The Galt House West Archibald Room, and The Anthony Bourdain VIP Party at the Museum Plaza Sales and Design Center.